Web Services

Digital Advertising

Design Specifications

Audio is not available on any monitors. Slides must be submitted in "landscape" format (16 x 9, widescreen, etc...) to display properly on the monitors. Slides submitted in "portrait" format will not be accepted. Templates and additional information is at www.calpolycorporation.org/digitalsignage.

UU Plaza Digital Wall:

  1. Size:1920 width x 1620 height pixels (displayed size: 3840x3240 pixels)
  2. General image files must be saved as a jpeg, Adobe Flash files must be saved in SWF format.
  3. Video files must be rendered as NTSC, h.264 MP4 at 29.97fps, Aspect Ratio Square, Profile High, Render Max Depth, Level 5.1.
  4. Since the video wall is constructed from six (6) 46" displays, a 33mm bezel is present across the front of the sign. This bezel equates to a 30px black overlay that is subtracted from all content in order to ensure the smooth deployment of content across multiple screens. Download the PVW template for sizing and samples.

Individual Digital Monitors:

  1. Size: 1280 width x 768 height pixels
  2. General image files must be saved as a jpeg, Adobe Flash files must be saved in SWF format.
  3. Video files must be rendered as NTSC, h.264 MP4 at 29.97fps, Aspect Ratio Square, Profile High, Render Max Depth, Level 5.1.

Ad Design Best Practices

Here are some helpful guidelines for designing ads that can be effectively used directly on digital signage. Remember that digital signage only exists in a variety of locations on campus. Viewers see each screen from slightly different angles and from different distances.

  • When designing advertising, keep clarity and aesthetics in mind by using easy-to-read fonts and clear photos.
  • Make sure to include all pertinent information such as date, time, and location of an event.
  • Use bright colors that will show up in daylight and which promote visibility.
  • Create your content in high resolution. The ideal sizing for an image to be placed in the right-hand side of the screen is 1440x1080 at 300dpi. This will ensure that your image appears clear on a variety of screen sizes.
  • Use large type sizes. We recommend not using anything smaller than 30 point type. We recommend using 60 or 72 point type for headlines and 36 or 48 point type for other content.
  • Ensure your type colors can be clearly seen against the background color of your flyer. Remember the flyer will sit in the signage template, so be conscious of the background color of the template.
  • Background and foreground objects should provide a contrast ratio of 5:1 or greater. People with full vision and with various forms of color blindness require sufficient contrast to read text easily. Keep in mind, color-blind users may be unable to distinguish information conveyed by color without alternate identifiers for the information; blind users obviously cannot use color information at all
  • Content should be designed to avoid causing the screen to flicker with a frequency greater than 2 Hz and lower than 55 Hz. At worst, flickering and flashing content elements can cause epileptic seizures in some viewers. They are also disruptive to many readers with cognitive disabilities or low vision.
  • When in doubt, consult the Cal Poly graphic standards on the public affairs website (www.publicaffairs.calpoly.edu) for preferred fonts and colors.
  • Keep it concise. Your audience will likely be in motion when they glance at the sign. Avoid paragraphs and long sentences.
  • Keep your message focused. Have a clear call to action.
  • An image will add life to your content and distinguish it from others. Use relevant imagery. Avoid generic photos that could apply to any piece of information. One strong picture can do a lot of the talking for you.
  • Wikimedia Commons and Creative Commons Search can help you find images that are both high resolution and available for public use.