Web Services

Digital Advertising

Digital Advertising

Your Ad Here

Get the word out-fast and effective

The Digital signage program is here to help you get the word out about your various programs, events and campus communication needs. We currently offer 25 large digital monitors spread throughout the various commercial operations, including a very large digital video wall facing the University Union Plaza, for all of your marketing and communications.

Benefits of digital advertising include:

  • Most cost-effective way to reach the 20,000 customers who visit our commercial venues per day
  • Eco-friendly: Eliminates the paper trails associated with printing new static signs
  • More opportunities for personalized messaging based on relevant location and timing
  • Attract greater attention with dynamic, high-definition graphics
  • Customers will be exposed to your ads when they are most likely to make on-campus purchases

Advertisements must be of a general university interest or be connected with the campus community. For ad rates and information, please contact us at 805-756-6477.

The digital monitors are NEC brand, commercial grade. All of the monitors within the commercial operations (dining and retail) are 46" wide or larger. The plaza digital wall consists of six 46" monitors tied together to form one large digital wall.

Building # of Displays Time Total Hours per Day
UU Plaza Digital Wall 1 (6 Screens) 6am - 2am 20
University Store 7 7am - 6pm 11
19 Metro Satation 6 9:30am - 9pm 11.5
Mustang Station 2 10:30am - 11pm 12.5
Campus Market 2 6:30am - 12am 17.5
Village Market 1 9am - 12am 15
Sandwich Factory 2 7:30am - 6pm 10.5
Tacos To-Go (PCV) 2 10am - 10pm 12
Avenue 2 7am - 2am 19
Total 25 129

Get Started

Ellen Curtis
Marketing and Communications Director
Cal Poly Corporation
Email: cpcmedia@calpoly.edu

To get started, please fill out a Reservation Form and submit the completed form and final artwork to cpcmedia@calpoly.edu at least 4 business days prior to the first ad run date.

Graphic Submission Process

Completed reservation forms must be received at least 4 business days (Monday-Friday) before the first run date of the advertisement.

Artwork Less than 5MB: email to cpcmedia@calpoly.edu
Artwork over 5MB: use an alternative delivery method (i.e. USB, Cloud, Dropbox)

Ad Rates

Please download the Ad Rates sheet for more information on current rates.

Core Content Requirement

  1. Content must be in compliance with required campus messaging and branding policies.
  2. Content must be of a broad interest to the campus community.
  3. Content does not endorse a political issue or candidate.
  4. Content must comply with established University logo and communications standards.
  5. Content must comply with any/all trademarks, service marks, or other registered content rights and/or requirements.

Cal Poly Corporation excludes the use of offensive, obscene, profane or indecent images; material likely to cause annoyance, inconvenience or distress; discriminating or sexually harassing material or messages that create an intimidating or hostile environment; defamatory or misleading material; material that infringes intellectual property rights; or material that related to a political issue and/or candidate. Cal Poly Corporation reserves the right to reject ads containing content that is in direct competition with Corporation vendors or services.

Cal Poly Corporation reserves the right to reject ads that are not the correct dimensions (1920 x 1620 pixels and saved as a jpeg) for the digital signage system. Please contact the program administrator for details.

Cal Poly Corporation does not archive ads; customers will be responsible for resubmitting ads for reposting. University emergency notifications will maintain priority over any content or schedule.

Design Specifications


Plaza Video Wall

  1. Size:1920(w) x 1620(h) pixels (displayed size: 3840 x 3240 pixels)
  2. General image files must be saved as a JPEG (*.jpg), Adobe Flash files must be saved in Shockwave (*.swf) v10 format.
  3. Video files must be rendered as NTSC, h.264 MP4 at 29.97fps, Aspect Ratio Square, Profile High, Render Max Depth, Level 5.1.
  4. Since the video wall is constructed from six (6) 46" displays, a 33mm bezel is present across the front of the sign. This bezel equates to a 30px black overlay that is subtracted from all content in order to ensure the smooth deployment of content across multiple screens. Download the PVW template for sizing and samples.

Commercial Operations

  1. Size: 1280(w) x 768(h) pixels
  2. General image files must be saved as a JPEG (*.jpg), Adobe Flash files must be saved in Shockwave (*.swf) v10 format.
  3. Video files must be rendered as NTSC, h.264 MP4 at 29.97fps, Aspect Ratio Square, Profile High, Render Max Depth, Level 5.1.

Audio is not available on any monitors. Content must be submitted in "landscape" format (16 x 9, widescreen, etc...) to display properly on all monitors. Content submitted in "portrait" format will not be accepted.

Ad Design Best Practices

Here are some helpful guidelines for designing ads that can be effectively used directly on digital signage. Remember that digital signage only exists in a variety of locations on campus. Viewers see each screen from slightly different angles and from different distances.

  • When designing advertising, keep clarity and aesthetics in mind by using easy-to-read fonts and clear photos.
  • Make sure to include all pertinent information such as date, time, and location of an event.
  • Use bright colors that will show up in daylight and which promote visibility.
  • Use large type sizes.
  • Ensure your type colors can be clearly seen against any background color.
  • Background and foreground objects should provide a contrast ratio of 5:1 or greater. People with full vision and with various forms of color blindness require sufficient contrast to read text easily. Keep in mind, color-blind users may be unable to distinguish information conveyed by color without alternate identifiers for the information; blind users obviously cannot use color information at all
  • Content should be designed to avoid causing the screen to flicker with a frequency greater than 2 Hz and lower than 55 Hz. At worst, flickering and flashing content elements can cause epileptic seizures in some viewers. They are also disruptive to many readers with cognitive disabilities or low vision.
  • Keep it concise. Your audience will likely be in motion when they glance at the sign. Avoid paragraphs and long sentences.
  • Keep your message focused. Have a clear call to action.