Web Services

Digital Advertising

Ad & Order Placement

The advertiser must submit a completed Ad Reservation Form and final artwork to the CPC administrator at least three (3) business days prior to the ad run date. Failure to do so will cause delays in the ad placement(s).

CPC does not guarantee that ads not received by the deadline will be posted at the desired start date. Acceptance of the advertising request is based on availability. The placement order of the advertisements on the digital monitors is at the sole discretion of Cal Poly Corporation. CPC has not made any guarantees with respect to ad frequency statistics for any advertising except where expressly stated in an accepted advertising order.

Ads will be put into rotation based on the advertiser's selected date and time range, based on first come, first serve. University emergency notifications will maintain priority over any content or schedule. CPC will not accept any requests for special placement or order of ads.

Cancellation of Advertising Orders

Cancelled orders must be provided at least two (2) business days before the scheduled start date via email or phone conversation with the program administrator and confirmation via email or there will be a 10% cancellation fee. There are no cancellations or changes to the advertisements once the advertisement has started. If an advertising order is postponed or suspended due to the advertiser or University emergency, CPC cannot guarantee an exact duplication of the advertising order.

Ad Rates

Rates are based upon frequency during each period (see billing periods below). Ad rates are for a term period of 14 days, with payment in full prior to the running of the advertisement. The rate varies based location that the ad is to be played (UU Plaza Video Wall versus the other CPC Digital Monitors), the status of the advertiser (University department or Commercial partner), and length of airtime per play (10, 20 or 30 seconds). CPC and Advertiser may agree upon a longer term period for multiple ads along with a discounted rate for a total purchase and installment payments, which will be agreed upon in writing, in which case the Advertiser is responsible for the total purchase amount of the agreement during the time period regardless of the Advertiser's usage of the service.

Download current Ad Rates


The advertiser is billed quarterly for their ad placements during that period. An approved State, CPC, CPF, or ASI account string must be included in each insertion order, executed by authorized personnel for that account. Advertising will not be run without valid pre-payment accounts.

Billing Periods:

  • Winter: January 1 - March 31
  • Spring: April 1 - June 30
  • Summer: July 1 - August 31
  • Fall: September 1 - December 31

Ad Cancellations

Cancelled orders must be provided at least two (2) business days before the scheduled start date via email to the program administrator or there will be a 10% cancellation fee. Please, no cancellations or changes to the advertisements once the advertisement has started.

CPC Digital Signage Locations

CPC is offering Digital Advertising on the following Digital Monitors:

Building # of Displays Location Time
UU Plaza Digital Wall 1 (6 Screens) Window Facing UU 6am - 1am
University Store 6 Around apparel department 7am - 9pm
19 Metro Satation 5 Above Food Stations / Entry 10am - 8PM
Ciao! 2 Above salad bar/North entry 10am - 12am
Campus Market 2 Above salad bar/In dining area 6am - 12am
Village Market 1 Near deli area 9am - 12am
Sandwich Factory 2 Above order station 7am - 4pm
VG Café 3 Entry/Above food stations 10am - 2am
Avenue 2 Above salad bar 7am - 6pm

Customer Contact & Support

Primary Contact: Ellen Curtis, Marketing and Communications Director, Cal Poly Corporation
Email: cpcmedia@calpoly.edu
Phone: 805-756-1427

Submit completed Ad Reservation Form & final artwork* (under 5MB) to cpcmedia@calpoly.edu. *Artwork over 5MB cannot be emailed and must be delivered to the primary contact through a different method (i.e. CD Rom, USB, Cloud Storage, etc). CPC reserves the right to modify the Policy, Procedures and Rates at any time.